Benefits of Negative Ions in a Hair Dryer

We’ve all heard of ionic hair dryers but just what are the benefits of using them?

An Ionic Hair Dryer emits millions of charged particles which are called ions and these ions bond to your hair and work to break down moisture using less heat than a non-ionic hair dryer. Damage to your hair is reduced as the smaller molecules are absorbed by your hair and sealed into the hair shaft. This leaves your hair moisturized as nutrients and your hairs own natural oils are locked in.

• Hair is three times more smooth and silky than using conventional straighteners
• Negative ions cut straightening time by at least 50% causing less damage to hair
• Negative ions actively condition the hair
• Negative ions smooth hair, add shine and eliminate frizz